8:00 - 9:00 AM
9:00 AM - 9:30
The “Why” of Storytelling
Delve into the tradition, magic and power of storytelling as an art and practice.
9:30 AM - 10:00
The elements of a great story
Learn what the structure of an effective story is no matter the subject.
10:00 - 10:30
The elements of viral content
There’s a science to creating a social media that goes viral. Hear insider tips, from those who work at media companies, on how to set up your stories so that they are easily shareable.
10:30 - 11:00
Participate in a round-table discussion of the challenges each issue/cause area is facing in engaging people.
11:00 - 11:15
podcasting: Placing People in the story
Explore whether podcasting is the right medium for your organization to help the American public connect with and understand your issue or cause.
11:15 - 11:30
the importance of subtlety and vulnerability
Create content that is subtle in its messaging and leans on the vulnerability of your organization + the people your organization serves.
11:30 - 12:00
integrating content into mainstream media
Hear how Hollywood studios select which public issues they write into scripts and the ways in which you can influence how media companies address timely storylines.
1:00 - 1:30
Defining the Right Demographics: Understanding Who You’re Really Trying to Reach and why
Learn how to properly segment your target audience, understand their preferences, and tailor your story strategy to deliver content where it’ll be best received.
1:30 - 2:15
Prototyping your story to test with real people
Turn your story into a prototype and test your assumption with five people to quickly and cheaply learn before investing resources in developing it.
2:20 - 2:40
tips on working with real people
How do you get the best out of the people you turn on the camera on? Hear how what to keep an eye out for and questions to ask during on-camera interviews.
3:00 PM - 3:30 PM
aligning with high-profile celebrities and athletes on campaigns
Learn how high-profile talent choose which causes to align with and how interested organizations can approach them for partnership.
3:30 - 4:00 PM
aligning with local influencers for cause-based messaging
Get an in-depth understanding of what an influencer is, how they align with companies on campaigns, and how to approach them for your cause-based collaboration.