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About the Summit

The Storyteller's Summit  is a one-day masterclass on creating action-inspiring content. The Summit brings experts from the creative and entertainment fields to share insights on creating messages that inspire the general public to take meaningful action on timely issues. Storytellers in the public sector, non-profit industry, and social enterprise space are invited to partake in this inaugural conference.

 

who should attend?

The Storyteller’s Summit encourages non-profits and public sector agencies to bring any staffer who touches their organization’s content. From the ideation phase to execution, this Summit aims to help storytellers rethink the entire process. This could be people working in:

  • Communications

  • Marketing

  • Graphic Design

  • Videography

  • Social Media Management

We encourage both story practitioners and decision-makers to attend, however all attendees must work for organizations addressing issues that require large-scale public engagement and activation to overcome.

why attend?

Learn what it takes to spark an emotional connection between your organization and your community or constituents. Explore how to convey a clear understanding of who the individuals in your community are and give them a place in the organization’s fight against an issue.

If your organization has been wondering why social media “likes” and “follows” haven’t translated to sizable action, The Storyteller’s Summit is here to help.

If your organization is addressing a pressing issue, which requires a deep level of connection to inspire action, this conference is for you. This includes organizations involved with:

  • Emergency Response

  • Extremism

  • Climate Change

  • Criminal Justice Reform

  • Humanitarian Aid

  • Immigration and more…

The Storyteller’s Summit is designed to help you understand how to create a story out of your content and emotionally impact people.

 Click on the video below to learn the “why” behind The Storyteller’s Summit and meet Gabby, the Summit’s founder.

The Speakers

The Storyteller's Summit is excited to bring a diverse mix of speakers from Hollywood’s premiere movie studios and media companies. These powerhouses will share insights about how to craft stories that feel authentic, inspire trust, and create a sense of connectedness with your target audience.

See each speaker’s specialty (below) and click on their image to read their full bio.

Agenda

The Storyteller’s Summit is excited to bring you a jam-packed day of presentations and panels that will help your organization create more engaging, story-based content.

 

8:00 - 9:00 AM

  • registration

9:00 AM - 9:30

  • The “Why” of Storytelling

Delve into the tradition, magic and power of storytelling as an art and practice.

9:30 AM - 10:00

  • The elements of a great story

Learn what the structure of an effective story is no matter the subject.

10:00 - 10:30

  • The elements of viral content

There’s a science to creating a social media that goes viral. Hear insider tips, from those who work at media companies, on how to set up your stories so that they are easily shareable.

10:30 - 11:00

  • sound off

Participate in a round-table discussion of the challenges each issue/cause area is facing in engaging people.

11:00 - 11:15

  • podcasting: Placing People in the story

Explore whether podcasting is the right medium for your organization to help the American public connect with and understand your issue or cause.

11:15 - 11:30

  • the importance of subtlety and vulnerability

Create content that is subtle in its messaging and leans on the vulnerability of your organization + the people your organization serves.

11:30 - 12:00

  • integrating content into mainstream media

Hear how Hollywood studios select which public issues they write into scripts and the ways in which you can influence how media companies address timely storylines.

lunch

1:00 - 1:30

  • Defining the Right Demographics: Understanding Who You’re Really Trying to Reach and why

Learn how to properly segment your target audience, understand their preferences, and tailor your story strategy to deliver content where it’ll be best received.

1:30 - 2:15

  • Prototyping your story to test with real people

Turn your story into a prototype and test your assumption with five people to quickly and cheaply learn before investing resources in developing it.

2:20 - 2:40

  • tips on working with real people

How do you get the best out of the people you turn on the camera on? Hear how what to keep an eye out for and questions to ask during on-camera interviews.

break

3:00 PM - 3:30 PM

  • aligning with high-profile celebrities and athletes on campaigns

Learn how high-profile talent choose which causes to align with and how interested organizations can approach them for partnership.

3:30 - 4:00 PM

  • aligning with local influencers for cause-based messaging

Get an in-depth understanding of what an influencer is, how they align with companies on campaigns, and how to approach them for your cause-based collaboration.

closing

 

*The agenda is subject to change

 

MISSED IT?

If you were unable to attend, we will be offering access to select keynote recordings in May.

To learn when those recordings are available, please sign up for our newsletter list below:

Partners

The Storyteller’s Summit thanks the following organizations for their partnership and support:

 
 
 
 

about brain + bullish

The Storyteller’s Summit is produced by Brain + Bullish LLC. Based in Los Angeles, Brain + Bullish aims to be the top choice for creative development and collaboration in the public sector and non-profit industry across the country.

Learn more at www.brainbullish.com