Our topics and panels are geared towards helping your organization create more engaging content.

A sampling of the topics the Summit will cover is below.


The Pillars of Strong Storytelling: Lessons from the Entertainment Industry

Learn what the structure of an effective story is and how to cast personalities that connect with an audience.

Defining the Right Demographics: Understanding Who You’re Really Trying to Reach and why

Learn how to properly segment your target audience, understand their preferences, and tailor your story strategy to deliver content where it’ll be best received.


Testing your content with a focus group

Learn how to gauge how audiences will react to your campaigns and content as you’re planning them.

Representation: getting Diverse Voices and Faces into Your Content

Are you not reaching your target audience because they aren’t represented in your content? Create a strategy to identify and highlight diversity across your various mediums.


The elements of viral content

There’s a science to creating a social media that goes viral. Hear insider tips, from those who work at media companies, on how to set up your stories so that they are easily shareable.

integrating content into mainstream media

Hear how Hollywood studios select which public issues they write into scripts and the ways in which you can influence how media companies address timely storylines.


If there is a story-related topic you’d like for the Summit to cover, email us at